When you search for a service in a specific location (for example restaurant in Edinburgh) on Google or Bing, you will often see a map of the area with local listings. It essential to appear on these listings if you are a business, especially if you work in a specific geographical area. If you appear on the map when a user searches, you will be at the very top of the search page, even if your standard listing is languishing in the bowels of the search engine.
Adding your business to the Google maps is easy. Simply go to http://www.google.com/local/add and follow the simple instructions on the site to get your listing added to google maps. Easy!
Adding the site to Microsoft Bing turned out to be slightly more challenging… I did a quick search and came across this page https://ssl.bing.com/listings (Note: as of writing the site only works with Firefox and Internet Explorer. No Chrome or Opera support, not good…)
This however did not let me add businesses outside the US, not very useful if you are in the UK!
After a bit more digging, I found that Bings maps listings in the UK are sourced from http://marketlocation.my118information.co.uk/
If you add your business to here, eventually (after a few weeks) it will get added to Bing’s local listings, we well as several other directories, such as upmystreet, BT, 118 118 and multimap.com.
I have no idea why Bing has made it so difficult to add company information. There are no instructions that I could find on their site on how to get a listing added, and there are very limited options available compared with google local. Hopefully they will change this soon, but for the moment this appears to be the only way to add a UK listing.